Action.Babson.edu

Creative
Written By Nancy Maya

Ad Campaign + Digital Integration

MITX Finalist - Best of Education Marketing

Babson was in need of a website to help push out the latest ad campaign. We narrowed down their thoughts into a few main objectives:

1. Inspire young entrepreneurs to take action and invest in their future

2. Create an environment for graduates of the program to tell their story

3. Highlight the benefits of an education through Babson

We accomplished this by taking advantage of the movie-theme in the ad campaign we produced for them to help translate that same look and feel into the website. 


View Site : http://action.babson.edu/


INITIAL SKETCHES

 

ANIMATION SPEC

 

FINAL DESIGN

 
Nancy Maya
THE WAY I WORK: I strive to create thoughtful work that solves problems through elegant solutions. ADVERTISING: Through innovative concept approaches and clean executions, I have sought to transcend the ordinary realm of vanilla advertising. AUTHENTIC INSPIRATIONS: Design with a purpose: I embrace all aspects of the design process by pushing the limit and asking the right questions. I want to get to the core of the problem through exploration and determination. I AM... a Problem-solving, Fast-thinking, Idea-generating, Enthusiastic User-centered Designer. Learn More About Me Here: http://lnkd.in/UaZKGK
nancymayadesigns.com
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