Baxter Connecting Patients & Doctors through an Integrated Portal Experience
Usability Testing, Product Design, Information Architecture, Content Strategy, Design System
Who is Baxter.
Baxter’s Hospital Products business manufactures products used in the delivery of fluids and drugs to patients across the continuum of care. These include IV and other sterile solutions and administration sets, premixed drugs and drug-reconstitution systems, IV nutrition products, infusion pumps, and inhalation anesthetics.
CHALLENGE
Baxter needed a new system design for two portals and one web application. The goal was to improve user experience, simplify ordering, and reduce customer support inquiries.
RESULTS
Reduced time spent on site by optimizing usability.
Improved transparency and user trust.
Decreased customer support call volume significantly.
PROTOTYPE:
Role
UX Lead – Designed a fully responsive user experience, including wireframes and visual design. Collaborated closely with Baxter Salesforce developers to ensure seamless implementation on Salesforce Lightning.
Team
Worked with Baxter’s internal development team, product owners, and key stakeholders.
Tools Used
Axure, Sketch, Salesforce Lightning
Timeline
6 months