Rednote Music Messaging
The integration of pop culture and text messaging in a sleek, user-friendly mobile interface.
MITX Finalist 2016 - Best of UX
Rednote brings life to mobile messaging conversations with familiar and popular music clips. It is a streaming audio solution allowing users to seamlessly drop three to six second snippets from popular songs directly into their texting conversations. The solution is primed for turnkey integration with the most popular mobile messaging apps on the market.
Connelly Partners was determined to understand the messaging behavior of Rednote’s target audience, teens who are early adopters of mobile messaging, and to organize audio content in a way so that it can be accessed at the speed of texting. Connelly Partners expanded on Rednote’s exciting concept through a detailed UX process including research, testing, prototyping, and design. Through this process, we identified the type and optimal duration of audio content, as well as an intuitive organizational system allowing users to access content in a fun and efficient manner.
My Role
UX Lead - Worked closely with the Art Director to create the integration, including lead testing, prototyping, and design.
