BJs Wholesale

System Design
Written By Nancy Maya

Responsive Website Redesign, Content Audit, & Template Definition

My Role

UX Lead - Be the client's guide and soundboard for site strategy, objectives and requirements. Design experience, wireframes and implement best practices into template definition. 

Objectives

  • Increase Sales generated by coupon online & in-store

  • Increase User Engagement through impressions, unique visitors, page views, overall CTR and CTR to key sections, time spent, video views, bounce rate, etc.

  • Increase Ad Engagement through impressions, CTR, and coupon prints

Tactics Based on Personas

  • Create an experience that is more utility-based & inspirational

  • Expose navigation to give context to the user and allow them to find the right information

  • Bubble up more relatable, dynamic content that can be easily shared online

  • Introduce new tools that make it easier for members to take full advantage of the program

  • Strategically place hidden nuggets of info such as discounts, coupons, & other deals

  • Foster a community of shoppers that share ideas & tips to increase user generated content

OLD SITE + OPPORTUNITIES

 

RESEARCH & INSIGHTS

 

FINAL SITEMAP & NAVIGATION

 

SAMPLE WIREFRAMES

 

FINAL DESIGN

Nancy Maya
THE WAY I WORK: I strive to create thoughtful work that solves problems through elegant solutions. ADVERTISING: Through innovative concept approaches and clean executions, I have sought to transcend the ordinary realm of vanilla advertising. AUTHENTIC INSPIRATIONS: Design with a purpose: I embrace all aspects of the design process by pushing the limit and asking the right questions. I want to get to the core of the problem through exploration and determination. I AM... a Problem-solving, Fast-thinking, Idea-generating, Enthusiastic User-centered Designer. Learn More About Me Here: http://lnkd.in/UaZKGK
nancymayadesigns.com
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