Sensata
Responsive Website Redesign + Content Audit + Taxonomy
The Ask
Sensata was undergoing a major digital transformation. The website and brand needed to deliver an experience that reflected this transformation. A transformation that differentiated the category digital customer experience, drove business growth, reduced the cost to serve, created operational efficiencies, and simplified customer engagement. The ask was to redesign the site while also providing consulting to help consolidate internal disciplines that would be reflected through content strategy. The process was a catalyst for “brand rationalization” internally.
My Role
UX and Content Lead - From strategy into implementation, I helped with creating and implementing the brand transformation online.
Objectives
Present an initial strategic user analysis for a site experience based on audience insights around tasks.
Share a vision of the future through best-in-class brands and best practices from across industries.
Drive a conversation around required and consolidated site features and tools based off our review.
OLD SITE
OTHER ENTITIES
Established Ways to Contact
Generating a Quote
Checking the Distributor Stock Check
Site-specific E-Commerce Approach
Overarching Product Unification
Unique Tools & Resources
DIGITAL STRATEGY
(samples & examples)
CONTENT STRATEGY
samples & examples
DESIGN SYSTEM
Pre-Work Sketches for Visual Design
WIREFRAMES / PROTOTYPE
samples & examples - view prototype https://gu9psy.axshare.com/#g=1&p=t1_homepage
VISUAL DESIGN
VIEW SITE : https://www.sensata.com/
